Radical Ideas
Recession or no, our research shows that shoppers enjoy finding something new in the store. It’s human nature. Whenever retailers bring energy and inspiration to the game—even when shoppers are...
View ArticleThe Value of Brands
Design Forum has changed its name… sort of. When we became part of Interbrand in 2002, we kept the name of the company that I founded in 1978. Since then, we’ve evolved from a pure design entity into a...
View ArticleImagine a Conversation with your Brand. Would it be Worth Listening?
The new Stoli ad on tv caught my eye the other day. If you haven't seen it, it depicts Hugh Hefner sitting down and having a drink with himself. Smoking jacket Hef on one side and a suited Hef on the...
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Pay Attention CPG Friends, Pantene Does it Right!
While I spend my days understanding shopper behavior and applying rigorous research and analysis methods to help companies “grow categories,” I spend my weekends shopping like crazy. With my bank...
View ArticleLet’s be Honest: Brands Need to Evaluate their Corporate Citizenship Efforts...
There’s little doubt about it, Corporate Citizenship has become a force within many brands and organizations. Some of these efforts are very large in scale and highly publicized (think Pepsi Refresh...
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Experts Answer: What do Retailers do Next?
While our annual 2010 State of the Retail Industry report delineates the challenge for retail brought about by consumer behavior changes in reaction to the great recession and the rapid adaption of...
View ArticleInterbrand Design Forum Creates Customer-Driven Experience for Pollo Campero
Latin chicken chain’s new restaurants designed for American consumer
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